Archive for

I Want My Network Marketing Business to Grow, But Do I Really Have to Talk to People?

One of the hardest things to get over, for many people just entering into a network marketing business, is their fear of approaching others with their opportunity. Even when they get someone interested in learning more, the phone feels like it weighs a ton when it comes time to follow-up. Usually this comes from the fact that they are just getting started and are insecure with their knowledge of the business, i.e. the products, pay plan, start-up packages, etc. This will quickly pass as you get more comfortable with the company you have joined. But, for many, especially those who just aren’t outgoing personalities, this is a key issue that needs to be addressed early on.

The biggest reason for fear is usually that the person new to the business is afraid that they will say the wrong thing in regards to questions a prospect might have. What you need to keep in mind, when talking to someone else about your business in the beginning when you are still learning and getting into the swing of becoming a network marketer, is that the more you can keep the conversation focused on “the why” associated with starting a business, the more comfortable both you and the prospect will be and the more rapport that will be built between the two of you. Remember, at the end of the day it is you, and not your company that a prospect will be joining. Try an indirect approach with someone you think might benefit from being in your business, perhaps, “I just got involved in a new business venture. If you know of anyone who would be interested in adding an extra $1,000 of more in income per month, would you mind passing along my information?” Hand them your card.

I’m betting most people are not only going to take your card, but they are going to start a conversation with you about what you are doing, because they do, in fact, know someone who could use that extra $1,000 – them! Now, it’s them approaching you and not the other way around, which allows you to control the conversation. Don’t go into a lot of detail at this point, perhaps talking briefly about why you joined and attempt to identify the prospect’s own “why”, perhaps saying something like, “What would an extra $1,000 per month do for you?” The sooner you can get the prospect to identify why making money from a home business might be important to them, the better. That “why” should be the center of all subsequent conversations you have with the prospect as you work to solve their need. Then, offer to take their email address and send them more information (hopefully you have joined a team that has developed some outstanding presentations that answer most questions regarding the business), and let them know that you will follow up after they have had a chance to look over the opportunity. The follow-up is when you should be scheduling a three-way call with an up-line (sponsor) expert who can assist in answering any remaining questions until you are experienced enough to be that person for one of your team members, and that day will come.

Yes, you do have to talk to people in order to build a successful network marketing business, but you don’t have to be the be-all, know-all expert on all aspects of the business, especially when you are just getting started. Concentrate on the people side of prospecting, building a relationship with your prospect and lean on your sponsor or other experts on your team to assist you in getting a prospects questions answered. You’re not in this business alone, take advantage of this to the fullest. You need to keep in mind that you are helping people live a better, more financially secure life by introducing them to network marketing, so use that knowledge to motivate you past the fear of talking to people.

Give Your Customers Confidence With a Business Phone System

A business phone system is a large investment for any business owner. Communication is the key to any successful business and having a phone system that accurately routes calls and delivers announcements in a professional manner gives potential customers a positive impression when they first make contact with the business.

Large corporations have utilized this technology for quite some time and now smaller businesses can use the same technology to compete with their larger counterparts. When a customer calls a business, hearing a professional message that allows them to make selections gives them the impression that the business is much larger than it really is. Having calls answered by an answering machine or receiving a busy signal can often lead customers to believe that the business may not be as qualified as they thought.

Customer confidence can be very fragile and once established is very easy to lose. When a customer interacts with the business, if the call is not handled appropriately they begin to question the business’s ability to handle other issues and concerns. A business phone system should not only be reliable, but should be versatile enough to allow the business owner to change recordings when needed. For this reason, ease-of-use is essential when choosing a business phone system.

Using announcements provides a business owner with a way to inform customers of new services or products being offered as well as general information related to the business. This frees up time that employees might be spending providing customers with answers to commonly asked questions. Allowing the phone system to handle these questions means that the answers given are consistent for each customer. If the customer receives a different answer from different employees they’re likely to lose confidence in the business.

Another way that customers become confused is when they are transferred incorrectly to the wrong person or put on hold for excessive amounts of time. Allowing the phone system to transfer the call based on caller selection removes the element of human error. This helps to minimize frustration on the part of the customer and ensures that calls are routed quickly and accurately. Not only do customers get a more pleasant phone experience, but employees of the business no longer have to worry about answering calls as they are automatically routed by the phone system.

Another way to improve communication with customers is to give the customer multiple options when they call. As an example, you could give the option of leaving a message as opposed to remaining on hold. This makes the customer feel as though they are in control and that you as a business owner value their time. This is very important since customer perception largely determines whether they are a repeat customer or not. If the customer feels that they’ve been largely ignored or given little consideration, they’re likely to go to a competitor where they feel they are treated with high regard.

In a more sophisticated business phone system, customers can be given the option to check on the status of an order, the status of a trouble ticket, or balances on their account. This usually requires the addition of a voice recognition unit that interfaces with an external database. This can cost up front, however it can save a large expense in the long run through minimizing the need for staff to look up and answer these questions for the customer. Many customers prefer to get the information without having to wait for a customer service representative or other business associate to provide them with the information. Another benefit to a voice-recognition system is that it can provide a way to survey customers when they call for important feedback. Having a small survey available when the customers call in is a great way to find out how your business is doing in the customer’s eyes. This information can then be formulated to show trends or areas of weakness that need to be improved upon as well as those areas where the business has been successful in making the customer happy.

The business phone system using VoIP technology also provides the customer with greater satisfaction because this newer technology supports a mobile workforce. The customer will no longer be met with voicemail when trying to reach a specific employee. The newer technology allows the call to be routed to the user’s cell phone where the caller notices no difference. This ensures that when callers need to reach someone that the phone will always be answered by the intended party. When customers are repeatedly leaving voicemail, they’re often left feeling like they don’t matter. Reaching the intended party 90% of the time gives them a higher level of comfort in doing business with a particular company.

For smaller businesses, a business phone system takes communication to the next level. To compete with larger corporations, the small business owner must take advantage of the technology that many bigger companies are currently using. With this sophisticated phone system, customers will feel confident in return time and time again.